The fragrance, 724, aims to capture the urban vibrancy of New York, immersing the wearer in a clean, pure scent 24/7.
He is proud of his deep roots in Paris, and more generally, in the metropolis he loves. These ever-changing cities foster inspiring relationships, which in turn foster artistic creation! The cityscape and its surrounding architecture clearly inspired the artistic aesthetic of 724 Eau de Parfum. A unique blue hue, named “City Blue” by the perfumer, cleverly blends the gray of cement used in construction with the blue hue of jeans, a fusion of common fabrics and symbols of modern life.

The chiseled font on the “724 Eau de Parfum” logo also emulates modern typography. He meticulously focused on these details to bring his fragrance story into every aspect of our lives. He elegantly articulates connections in seemingly simple details! A pristine sky illuminates the city, and the silhouette of 724 rises…

Maison Francis Kurkdjian 724 Never Sleeps Limited Edition EDP 70ml – Premium French Luxury Fragrance

Discover Maison Francis Kurkdjian 724 Never Sleeps Limited Edition Eau de Parfum 70ml, a sophisticated fragrance inspired by modern urban energy and contemporary French perfumery.

Created for fragrance lovers who appreciate elegance, refinement, and distinctive scent experiences, this premium perfume represents the artistic approach and craftsmanship associated with luxury fragrance collections.

With its unique positioning in the niche fragrance market, Maison Francis Kurkdjian 724 Never Sleeps is an attractive choice for:

• Luxury perfume boutiques
• Premium beauty retailers
• Online fragrance stores
• Lifestyle concept retailers
• International fragrance distributors

Through BGD luxury fragrance wholesale and retail platform, global buyers can access premium fragrance selections designed for today’s competitive perfume market.

Product Details

Brand: Maison Francis Kurkdjian
Collection: 724 Never Sleeps Limited Edition
Product Type: Eau de Parfum (EDP)
Size: 70ml
Category: Luxury French Fragrance
Market Position: Premium Niche Perfume Collection

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Build Your Luxury Fragrance Collection with BGD

The global fragrance market continues to move toward premium, niche, and experience-driven products.

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