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MFK Kurjian limited edition perfume 724 Never Sleeps EDP 70ml
$18.00
The fragrance, 724, aims to capture the urban vibrancy of New York, immersing the wearer in a clean, pure scent 24/7.
He is proud of his deep roots in Paris, and more generally, in the metropolis he loves. These ever-changing cities foster inspiring relationships, which in turn foster artistic creation! The cityscape and its surrounding architecture clearly inspired the artistic aesthetic of 724 Eau de Parfum. A unique blue hue, named “City Blue” by the perfumer, cleverly blends the gray of cement used in construction with the blue hue of jeans, a fusion of common fabrics and symbols of modern life.
The chiseled font on the “724 Eau de Parfum” logo also emulates modern typography. He meticulously focused on these details to bring his fragrance story into every aspect of our lives. He elegantly articulates connections in seemingly simple details! A pristine sky illuminates the city, and the silhouette of 724 rises…
✅ Gender: Unisex Fragrance
✅ Scent Profile: Fresh White Floral Woody
• Top Notes: Italian bergamot, aldehydes
• Middle Notes: Abstract white floral notes, Egyptian jasmine
• Base Notes: Sandalwood, white musk
Limited edition unisex city-inspired fragrance.
Opening: Sparkling Italian bergamot and aldehydes bring bright luminous freshness.
Heart: Abstract white florals paired with luxurious Egyptian jasmine, modern and refined.
Base: Creamy sandalwood and gentle white musk create a clean, comforting long-lasting skin scent.
Great for urban daily wear and evening outings. Faceted transparent crystal bottle with gold cap, luxury blue gift box included.
Volume Discount: The more you buy, the more you save
| Quantity | Discount | Price |
|---|---|---|
| 1-9 | 0% | $18.00 |
| 10-100 | 10% | $16.20 |
| 101-500 | 20% | $14.40 |
| 501-3000 | 25% | $13.50 |


724 Never Sleeps – Fresh White Floral Woody Unisex Fragrance
724 Never Sleeps is a captivating unisex limited-edition Eau de Parfum from Maison Francis Kurkdjian. Inspired by the vibrant energy of a city that never sleeps, it combines Italian bergamot, sparkling aldehydes, airy white florals, creamy sandalwood, and soft white musk. The result is a fresh, clean, and modern fragrance with a smooth woody finish.
724 Never Sleeps – Bright Citrus Opening
The fragrance opens with Italian bergamot and aldehydes. Bright bergamot brings a crisp citrus freshness, while aldehydes add a clean and sparkling quality.
Together, these notes create a luminous first impression. The opening feels fresh, airy, and invigorating. It evokes the cool atmosphere of a busy city surrounded by lights and movement.
Modern White Floral Heart
As the fragrance develops, abstract white floral notes and Egyptian jasmine form the heart. The white floral accord gives the composition an airy and contemporary character.
Meanwhile, Egyptian jasmine adds a refined floral touch. Its elegant character brings softness without making the fragrance feel overly sweet or heavy.
At the same time, the abstract floral accord adds a minimalist urban quality. As a result, 724 Never Sleeps feels sophisticated, clean, and distinctly modern.
Smooth Sandalwood & White Musk Base
As it settles on the skin, sandalwood and white musk become more prominent. Creamy sandalwood brings gentle warmth and a soft woody texture.
Meanwhile, white musk keeps the dry-down clean and smooth. Together, these notes create a subtle skin scent with a warm yet polished character.
Overall, the base provides a quiet contrast to the sparkling opening. The result is a balanced finish that feels comfortable and refined.
Versatile Day-to-Night Fragrance
With its fresh opening and clean woody dry-down, 724 Never Sleeps is easy to wear throughout the day. It works well for office settings, city outings, casual occasions, and evening activities.
In addition, its unisex profile makes it suitable for different personal styles. The fresh white floral woody character works particularly well when a modern and understated fragrance is preferred.
Geometric Bottle & Gift Packaging
The presentation reflects the contemporary character of the fragrance. The clear crystal bottle features a geometric faceted design with a polished gold metal cap.
In addition, the premium deep blue gift box creates a refined contrast with the transparent bottle. Together, the bottle and packaging give 724 Never Sleeps a sleek and sophisticated appearance.
Scent Overview
- Fragrance: 724 Never Sleeps
- Brand: Maison Francis Kurkdjian
- Edition: Limited Edition
- Size: 70ml
- Gender: Unisex Fragrance
- Scent Profile: Fresh White Floral Woody
- Top Notes: Italian Bergamot, Aldehydes
- Middle Notes: Abstract White Floral Notes, Egyptian Jasmine
- Base Notes: Sandalwood, White Musk
- Style: Fresh, clean, floral, woody, modern
- Occasions: Daytime, office, city outings, nightlife
| Weight | 1.01 lbs |
|---|---|
| Dimensions | 3.94 × 2.76 × 6.5 in |
| Net content | 70ml |



















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